I oversee PCS Aesthetics’ social presence with a balance of education, branding, and conversion:

• Developing monthly content strategies aligned with promotions, treatments, and seasonal campaigns

• Planning content around key themes (education, myths vs. facts, before & afters, promotions)

• Writing captions that are clear, informative, and designed to build trust while encouraging bookings

• Scheduling and organizing posts to maintain consistency and growth

• Aligning content with national awareness months, holidays, and relevant trends

• Ensuring brand voice remains professional, approachable, and educational

I create a variety of content designed to both educate and convert:

• Producing short-form video content (reels) that explain treatments like XERF, Botox/Jeuveau, and Hydrafacials

• Developing “myth vs. fact” and educational series to simplify complex aesthetic topics

• Creating before-and-after content to showcase real results and build credibility

• Designing graphics for promotions, announcements, and service highlights

• Writing scripts and talking points for engaging, value-driven video content